CASE STUDY: DUKE UNIVERSITY
From Concept to Completion…
…If You Can Dream it, We Can Build It.

The Project
Duke University completely renovates and updates the 13 year old, 10,000 sq. ft Wilson Center.
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The Discovery Analysis
US Fitness Products Commercial Design team meets with Duke University to discuss their product application, goals and budget while taking into consideration the unique characteristics and challenges of their space.
The Concept
Our Concept took into account current industry trends as well as demographic and psychographic date to deliver a state-of-the-art strength facility to Duke University which will address their entire student population by covering the 3 progressions of strength training:
- Fundamental Progression: Fixed path, Dependent Motion, Stability
- Developmental Progression: Fixed path, Independent Motion, Stability
- Advanced Progression: Independent Motion, User Provides Stability
The Completion:
US Fitness Commercial Design team takes their Concept to life by building a 2D layout for the customers final approval and from there delivers their Turn-Key Project.







Going the Extra Mile – Certified Personal Trainers and an Open House Event – Having an Open House event is a great way to introduce your new fitness facility and create a local buzz! US Fitness Products has its own in -house Certified Personal Training staff (the “Red Shirts”) which will host your on-site event. The Red Shirts will provide product demonstrations, Fit Tests, Body Fat analysis and also help create customized work – outs.
